Senior Marketing Manager, Marketplace – Fremont, CA
We're looking for outstanding individuals to play pivotal roles in defining the next generation of SourceForge, one of the Top 100 web sites in the world and the world's largest Open Source software development Web site.
SourceForge Inc. (www.sourceforge.com) is the leading network of technical sites serving the IT, developer, and technology communities, delivering more than 250 million page views and more than 30 million unique visitors per month. SourceForge is consistently ranked the #1 technology network for delivering visitors who look for technology news online and for delivering visitors who make software and hardware purchases (according to Neilsen/NetRatings Spring 2005 @Plan Report). SourceForge business is in Internet media, and e-commerce.
Job Description:
In this role you will work closely with the SourceForge Marketplace team, defining and executing the marketing strategy, articulating the value proposition, and driving effective marketing programs that will achieve the objectives of the business.
Responsibilities:
- Develop and deliver marketing plan through effective management of cross-functional teams and agencies
- Drive for customer insights through qualitative and quantitative efforts
- Develop and implement search marketing techniques
- Manage campaigns to effectively reach growth and acquisition cost goals
- Manage to short and long-term marketing plans within budget and ROI targets
- Continually evaluate and improve the effectiveness of campaigns by performing quantitative evaluations of planned and completed marketing efforts
- Design and implement programs to acquire high quality customers
- Establish media testing methodologies and analyze test results
- Continually evaluate new opportunities for growth and expansion
- Manage tracking and reporting of campaigns and provide management reports and insights as needed
- Develop forecasts and budgets
- Manage keyword list development and keyword database
- Monitor competitive landscape and industry trends / constantly review the marketplace for new business opportunities
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SourceForge competes for the best talent. Our compensation package consists of salary, equity, and a full suite of benefits.
Qualifications:
- 5-7 years experience (with 2-3 years of online marketing, search, or direct marketing focus)
- Strong analytical skills and ability to draw conclusions and determine strategies based on data
- Strong oral and written communication skills
- Self-directed and an enthusiastic team player
- Experience analyzing large datasets to gain insights and drive business decisions
- Comfortable using measurement and analysis to inform marketing decisions
- Excellent organizational abilities
- Proven track record of success
- High level of integrity with a strong work ethic
- Proficient with Excel, Word, Power Point
- Bachelor’s degree, MBA a plus
SourceForge is an equal opportunity employer, and does not discriminate on the basis of race, gender, age, national origin, religion, physical or mental disabilities, marital status, sexual orientation or any other unlawful basis.
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